My thoughts on blogging and my Personal Strategy for developing a digital brand

Hi Guys,

Welcome to my first blog!

Just to give you a brief intro, my name is Xavier Wong and I am currently studying my Masters of IT at QUT (Queensland University of Technology). Currently enrolled in Enterprise 2.0, this unit has given me the opportunity to experience and explore the world of social media and blogging.
My first entry is about what I would like to achieve with my blog, what makes blogs successful, my own favourite blogs, as well as my own personal strategy on how to increase my readership.

Let me start off on why I want to start blogging (apart from passing this subject, haha). From a young age I have always been a people person, and always enjoyed meeting new people and engaging in conversations, but as time passed I found that with study, work and being in a committed relationship, meant that finding time meeting people in person has become difficult. The interaction that occurs as a result of social media such as Facebook (yes feel free to add me 😛 ) or even mobile applications such as Whatsapp, became a perfect way for me to communicate with my friends without losing touch. Whether commuting on the bus or walking from point A or B, I could always start a conversation, pick-up from a conversation at any time, without a necessary time constraint.

Here is where blogging comes in.

The thought occurred to me that I could set aside a few moments each week to express my ideas and opinions and sharing my experiences/knowledge with the greater community (yes, that’s you world) whether it was of my latest overseas adventure or latest dining experience. I see blogging as a personal tool, a way to develop my own digital identity and a way for me to reflect on stories and thoughts, as well as becoming a better writer and having my voice heard. On top of this, building my own reputation as a blogger and building online relationships is a great way to meet and read more about other people’s experiences.

But to do this, I have developed my own personal strategy to increase my blog audience:

  1.  Post frequently, whether daily or weekly, make sure that my blog is up to date and that I reply to messages or posts as frequently as I can to ensure that the interaction is maintained between my readers.
  2. Persistently comment and raise discussion. By sparking conversation, on both mine and other blogs can allow for my posts/comments to captivate readers, and therefore increase my blog follow-ship.
  3. Reviewing and reading other blogs and seeing what works well for other people/communities.
  4. Connecting with other people, subscribe and follow other blogs.
  5. Promoting my blog, through other social media such as Facebook or twitter, or even friends and family.
  6. Asking for help! To not be afraid to make mistakes and ask for help, at work I have started talking to two avid bloggers, and I am making an effort to learn from them.

To finish off I would like to repost a couple of the blogs that I like and why I like them:

(Image courtesy of thedhaus)


With over 2 million visits a month, it’s a no brainer that these guys are definitely doing something right! With my love of design, I love how simple the layout is of this blog, and how it always has captivating and expressive imagery/photography. With informative posts (on the articulation of the design) and tonnes of pictures, you can view these designs all day, and see what others have to say. Design is always subjective so it’s always interesting to see the often controversies online.

(Image courtesy of Gizmodo)


What can be more fitting than a blog about my other passion of gadgets and technology. Gizmodo always has posts on the latest products and the inside’s (sometimes pure gossip or hearsay, but other times spot on), you can count on these guys having an opinion on this season’s most wanted items. I love how this website informs consumers on pros and cons, what to look out for, how to be prepared and when products are to be released. The conversations that spark as a result of this often can lead to other questions or even solutions/difficulties, and often informs me enough to make an opinion of my own (this is especially great if I am thinking of purchasing a particular product).

Thanks for reading guys.

Please like and comment, I’d like to meet you guys online and to share our thoughts!

See you soon.


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28 thoughts on “My thoughts on blogging and my Personal Strategy for developing a digital brand

  1. Max says:

    Hey. Wonderful layout dude. Couldn’t say more about your strategies. It’s really well said. Love those pictures. You made a great decision on pictures hey..

    • xavier1610 says:

      Thanks Max! I really appreciate the feedback. I am considering making the background a lighter colour though as I think it is a bit dark, but I shall keep you updated!

  2. Great Post! Come by and check out my blog and lets connect! 🙂

  3. wenlie says:

    Hi Xavier – it is definitely a great blog post in terms of content and design.
    I like the gray color that you used as a background, it is very masculine and I can tell from the first time that this post was written by a man. The building picture on the top of the page was really captured my interest (personally). You wrote a good introduction as well, by introducing yourself and your experience in social media and technology. Overall, it is a good start to blogging. If you do not mind, can you please comment on my blog as well? Cheers!

  4. Josh Rhyne says:

    If you keep pumping out good content like this, your blog is gonna blow up! Keep going!

  5. David Kempe says:

    The ‘wong blog’ line made me laugh. Very pretty layout, and neat content. The city photo looks fantabulous. Feel free to take a squizzy at my blog:

  6. nvivanco says:

    Great first post. Your personal strategy seems solid and I agree that blogging can be a great way to build connections and communicate with others.

    • xavier1610 says:

      Thanks nvivanco, if we dont make connections, we wont be able to increase our audience hey? Can’t wait to read what you have to say next week as well, liked your blog alot.

  7. cwang4e says:

    Hey xavier, great personality! Attracted by your Facebook page and good strategies! You really stranded out! Wel done!

  8. Great blog man. The post in our facebook group was funny as well. Really set you apart from other posts. I love the simple lay out too. You have used an informal way of writing which makes me want to read on a whole lot more.

    Also cheers for the Deseen blog I had never read it and its great!

  9. Well written! You definitely know yourself too! Thanks for sharing the Deezen blog; you have a good taste hugh >< and you mind giving me a tip on how you got 948+ followers already ( see bottom left corner)

  10. rhysmcg says:

    This one’s been quite interesting to read! You seem like a well experience blogger! This year I’ve only just gotten into following other blogs but haven’t taken a good look at Gizmodo before. Seems like something I’d be interested in 🙂

    In terms of your post, I can’t find a reason to disagree with anything you said. You referenced other good blogs that do well and provide an informal and personal approach from the beginning. Nice!

  11. FC says:

    Hi Xavier!

    Fantastic post! This is the first blog I have read which actually covered all of what was asked in the activity sheet. Well done!

    How did you develop your own personal strategy? Did you get your points mainly from the lecture slides? Did you look at external resources? It would be good to reference this 😉

    I have found the following site particularly interesting as it mentions a lot of fantastic tips on how to improve your blog. It is written by blogging experts with a focus on teaching to those new to the blogging world.


    • xavier1610 says:

      Hi Felipe,

      Thanks for your great feedback. When developing my own personal strategy, I got my points mainly from researching (ie. reading articles on the web, asking people I know that blog already) and looking at other popular blogs and seeing what worked well in them.
      Thanks for the great link, it was an interesting read, looking forward to reading your posts soon.



  12. Mica says:

    Great start to your blog Xavier! Nice to know a little behind why you are blogging and what your plans are. Hope it all works out for you (especially that passing the subject part!)
    You’re very lucky that you have access to avid bloggers at work too, hehe. Hope that they help you grow your blog and meet your goals 🙂

    One tiny little bit of feedback is to make sure that you identify the source of your images if you did not produce them yourself 🙂

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