Zaha Hadid Architects, an insight into Professional Services, portfolios and branding

Innovation Tower, Hong Kong Polytechnic University by Zaha Hadid Architects (Image courtesy Zaha Hadid Architects)

 

Over the past few weeks I have covered how organisations and the social sector utlise social technologies. This week I want to talk about how social media plays an important role in enhancing businesses within the Professional Services Sector.

Zaha Hadid Architects, are an international architectural design firm founded by Zaha Hadid based in Clerkenwell, London. Her firm creates work on different scales and sectors and she currently holds 950 projects within 44 countries and has 400 staff in 55 nations. Zaha Hadid Architects are world reknowned and they are famous for their design aesthetic of “powerful, curving forms of her elongated structures” (and in the top 100 list of largest architecture firms in the world).

 

            The design Aesthetic of Zaha Hadid Architects (Image courtesy Zaha Hadid Architects)

 

So what have Zaha Hadid Architects done in the social media domain?

Online you can find their Facebook, YouTube, Twitter and Vimeo pages filled with images and news showcasing the firm’s latest work. Being an architectural firm, it is important for companies such has Zaha’s firm to be constantly updating their design portfolio. By creating posts regarding their work, not only is Zaha showing off her design aesthetic to the rest of the world, this plays an important factor for developing and improving her firm’s brand (social levers of – deriving customer insights, and social commerce).

Posts showing her latest wins in design competitions such as her latest victory in securing the 2020 Tokyo Olympics stadium (especially right after designing, winning and building the 2012 London Olympics Aquatic Centre), plays a pivotal role in keeping the wider community informed as well as a way in which she can market and sell her professional services as an architect.

 

            The Tokyo 2020 Olympics stadium design (Image courtesy Zaha Hadid Architects)

 

Being an international firm, showcasing an online portfolio with her latest designs and awards through social media and her website therefore becomes important in branding as well as retaining and receiving new clientele.

It is important to note, that her firm interacts quite frequently with the press and other social media websites such as dezeen, arch daily, arcspace, designboom, and even their non-official Zaha Hadid Facebook fan page have the latest news and imagery from her projects and have cultivated a large audience and discussion amongst readers and architectural lovers (social lever – social commerce, and generating and fostering sales leads).

It is clear that in the professional services sector, social media portrays an important part in developing organisational branding and is a means of developing and distributing product offerings as well as highlighting an organisation’s awards and recognition, but more importantly their portfolio of work (which is essentially their professional service).

 

Question for the week: Have any of you readers heard of Zaha Hadid, and if you haven’t would you look into her work?

Advertisements
Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

10 thoughts on “Zaha Hadid Architects, an insight into Professional Services, portfolios and branding

  1. Sarun Y. says:

    Hi Wong,
    Based on your post, having some sorts of fan pages through social media channels really makes me thinking of how the popularity plays its role along with the use of social technologies to create, expand or even improve the organisational brands/online presences. From this social fan-base activity, I think that it can bring Zaha Hadid Architects up to be one of the forefront organisations through the available social media channels within a short period of time. Personally, I find that it is a rare thing for the organisations to have their fan pages unless they gain some levels of trust/respect through their work quality. After reading your post, I really made me to jump right away to look for more architectural designs of your chosen Professional Service’s sector (Zaha Hadid Architects).

    Interesting post, Wong 🙂

    • xavier1610 says:

      Thanks Sarun, and I agree, for a company to have its own fan page really says alot about the publics opinion on the company, especially when the fan page has more likes than the official page!!!!!

  2. seanmelis says:

    Hi Xavier,

    Great post. I know Zaha Hadid Architects pretty well and some of the incredible architecture they have produced. I must say that it would be thanks to their great social media branding and strategy. Architecture firms aren’t really in the spotlight when it comes to social media, so it’s great to see that Zaha Hadid is utitlising all possible channels to get the message out there.

    Do you know if they have a corporate blog? Checkout my blog post on Eversheds Law firm, creating your own news articles and blog posts is a great tool for some extra marketing!
    http://seanmelis.wordpress.com/2013/09/18/eversheds-goes-number-1-on-the-charts/

    Sean

    • xavier1610 says:

      Thanks Sean, yeah I tried looking for their blog, but I dont think they have a public one 😦 it would be awesome to see even glimpses of sketches or any conceptual work, all of zaha’s drawings and paintings are pieces of artwork. I think the rest of the architectural community should follow their lead and to develop a social strategy as well, as we all know what benefits can come from it 🙂

  3. Darren says:

    Hi Xavier,
    Enjoyed the read. I guess being an architecture firm, it is important for them to stay connected through social media if they want to be noticed worldwide. As you have mentioned in your blog Zaha Hadid Architects is in the top 100 list of largest architecture firms in the world. Clearly they have utilised social media exhaustively to promote their brand which is good to see. Looking forward to your next post!

    • xavier1610 says:

      Thanks Darren for your comment 🙂 Yes I think they have attracted much more attention through social media and the press. Their brand is now world renowned, I am waiting for her to design something for Australia 🙂

  4. alaabogari86 says:

    Hey Xavier
    This is the first time I heard about Zaha Hadid Architects and its job. It is really amazing how social media technologies can help and enhance customers a new people to know your work. The images that you post are amazing!
    Thanks for the excellent information.

  5. brantsmith89 says:

    Hi Xavier,

    That’s a really good point about using social media as a platform to present their portfolio. For professional services in particular, social media is a good way to post about new completed projects and show them off. It’s also a matter of selling you company and their abilities as opposed to a product. I’ve noticed that their Facebook is mostly things from Twitter. Do you think there are other things they could use Facebook for to promote their services?

    • xavier1610 says:

      Agree with you there brant, especially in the design field having a portfolio online is their biggest marketng asset. I think on Facebook they could possibly put in more conceptual designs and more daily news just so then followers can have a better feel for what they produce 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: