Innovation Tower, Hong Kong Polytechnic University by Zaha Hadid Architects (Image courtesy Zaha Hadid Architects)
Over the past few weeks I have covered how organisations and the social sector utlise social technologies. This week I want to talk about how social media plays an important role in enhancing businesses within the Professional Services Sector.
Zaha Hadid Architects, are an international architectural design firm founded by Zaha Hadid based in Clerkenwell, London. Her firm creates work on different scales and sectors and she currently holds 950 projects within 44 countries and has 400 staff in 55 nations. Zaha Hadid Architects are world reknowned and they are famous for their design aesthetic of “powerful, curving forms of her elongated structures” (and in the top 100 list of largest architecture firms in the world).
The design Aesthetic of Zaha Hadid Architects (Image courtesy Zaha Hadid Architects)
So what have Zaha Hadid Architects done in the social media domain?
Online you can find their Facebook, YouTube, Twitter and Vimeo pages filled with images and news showcasing the firm’s latest work. Being an architectural firm, it is important for companies such has Zaha’s firm to be constantly updating their design portfolio. By creating posts regarding their work, not only is Zaha showing off her design aesthetic to the rest of the world, this plays an important factor for developing and improving her firm’s brand (social levers of – deriving customer insights, and social commerce).
Posts showing her latest wins in design competitions such as her latest victory in securing the 2020 Tokyo Olympics stadium (especially right after designing, winning and building the 2012 London Olympics Aquatic Centre), plays a pivotal role in keeping the wider community informed as well as a way in which she can market and sell her professional services as an architect.
The Tokyo 2020 Olympics stadium design (Image courtesy Zaha Hadid Architects)
Being an international firm, showcasing an online portfolio with her latest designs and awards through social media and her website therefore becomes important in branding as well as retaining and receiving new clientele.
It is important to note, that her firm interacts quite frequently with the press and other social media websites such as dezeen, arch daily, arcspace, designboom, and even their non-official Zaha Hadid Facebook fan page have the latest news and imagery from her projects and have cultivated a large audience and discussion amongst readers and architectural lovers (social lever – social commerce, and generating and fostering sales leads).
It is clear that in the professional services sector, social media portrays an important part in developing organisational branding and is a means of developing and distributing product offerings as well as highlighting an organisation’s awards and recognition, but more importantly their portfolio of work (which is essentially their professional service).
Question for the week: Have any of you readers heard of Zaha Hadid, and if you haven’t would you look into her work?